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Latest News

August 8, 2021

RETAINING YOUR CUSTOMERS AND BUILDING BRAND LOYALTY

The key to long-term brand loyalty is not price cuts or free offers but using transactional data and web metric to build and maintain relationships with customers based on their preferences. – Akin Naphtal The rising competition and economic climate has prompted every sector mostly the telecom sector to slash prices in an attempt to

August 8, 2021

InstinctWave Launch’s Instinct Women Awards (IWA)

InstinctWave Launch’s Instinct Women Awards (IWA) to celebrate outstanding African women InstinctWave, Africa’s premium Business-to-Business events management organisation has announced its maiden edition of the Instinct Women Awards (IWA). Meant to celebrate the achievements of women in business, finance, sports, entertainment, media, arts & culture, philanthropic and visionary fields in Africa, the awards night is

August 8, 2021

Sustainable Marketing and How Can Brands Use It

Sustainable Marketing and How Can Brands Use It ? A good product or service is no longer the only thing you need to ensure quality. Sustainable marketing matters, and in this piece, i look at what it is. Brands are far moving away from the scope of traditional marketing to different forms of marketing, including

August 8, 2021

Top brands in Africa honoured at 10th Marketing World Awards

  Top brands in Africa honoured at 10th Marketing World Awards The 10th edition of Africa’s most prestigious marketing awards – Marketing World Awards (MWA) organised by InstinctWave; Africa’s premium B2B events management organizations has recognised leading African brands at the Movenpick Ambassador Hotel in Accra on July 2. Over 50 outstanding organizations and individuals